Make LinkedIn your most valuable marketing channel.
Over a billion people are on LinkedIn, but only 1% post weekly. That's your opening. I help New Zealand business owners show up consistently, with content that sounds like you and attracts the right people.
Three steps to harnessing LinkedIn
Whether you're starting from scratch or ready to scale, there's a clear path. And you don't have to do any of it alone.
Profile optimisation
Your profile is your front door. We start with a full diagnostic, a rewritten About, new tagline and a sharp new banner, so that when the right people land on your page, they stay.
Thought leadership
While you stay focused on your business, we interview you monthly, write posts that sound like you, design the visuals, schedule everything and report on what's working.
Audience building
If you want to go further, and grow your audience, we build targeted reach-out lists, craft connection messages, and grow your network with the decision-makers you actually want.
Which content package fits you?
Answer three quick questions and I'll offer a recommendation.
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Your stories, told the way LinkedIn rewards
I'm Michelle Halvorsen-Jones, a creative and energetic LinkedIn specialist with over a decade in marketing and entrepreneurship. I love getting to know people's businesses, coming up with endless ideas, and turning them into fresh, engaging content.
Having co-owned two construction businesses and a tech business, I quickly grasp how a business works and how to tell the stories that connect with the people it serves. And my early career in teaching fuels the training side; an alternative offering that often suits businesses with large client-facing teams wanting to build their LinkedIn presence.
"Opportunity follows visibility."
What clients say
I can’t recommend Michelle Halvorsen Jones highly enough! As a LinkedIn specialist, she knows exactly how to position your brand, craft compelling content, and ensure your profile stands out in all the right ways. Michelle has an incredible ability to turn ideas into strategic action, making LinkedIn not just a platform but a powerful business tool.
I love working with Michelle, and if you get a chance to, you should work with her too. She can craft a campaign that's engaging and builds an audience. She learns your voice and nails the messaging. Talk to her, let her know what your goals are, and she'll help you reach them.
In the time Michelle has been managing my personal and company LinkedIn posts I have found her to be very responsive, passionate and dedicated to doing a good job. She has visited our factory several times to shoot photo and video content and was always a joy to work with. I highly recommend her to anyone who plans to boost their LinkedIn presences; Michelle makes the process easy.
"I recently had the joy of working with Michelle to kick start building my Linked In profile and content. She gave me more ideas about what my business content could include than I’ve had in the last 18 months alone. Michelle is also a wealth of knowledge with incredible tips and tricks for how to make the posts and how to make them hum... I couldn’t recommend her (and her enthusiasm) more highly."
Frequently asked questions
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Get the full packages guide
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Book your free 25-minute discovery call
Tell me where you're at with LinkedIn and what you want it to do for your business. I'll come back with tailored recommendations — no pressure, no jargon.
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